Dubai, UAE — Available for work

Design. Build. Break things.

I'm Heba — Founder & CTO of VYZR AI. From voice AI and WhatsApp automation to full products, design and QA — I take ideas from blank canvas to shipped, for my own products and for clients across the UAE.

Voice AI & AutomationAds & LinkedIn GrowthDesign · Build · QA
VYZR AIBizOSZain PropertiesTopex ShippingZafar SystemsRTA DubaiDX ComplianceGoogle TranslateEIEVDu VYZR AIBizOSZain PropertiesTopex ShippingZafar SystemsRTA DubaiDX ComplianceGoogle TranslateEIEVDu

Trusted to build, automate & grow for brands across the UAE

VYZR AIBizOSZain Middle East PropertiesTopex ShippingZafar Integrated SystemsRTA DubaiDX ComplianceDuGoogleEIEVADIDMC 2023DUPHAT 2024ESMC 2023INDEX Conferences & ExhibitionsLight of SakinaBONBIRDSouthpourDesertcartSelfShiparcabVYZR AIBizOSZain Middle East PropertiesTopex ShippingZafar Integrated SystemsRTA DubaiDX ComplianceDuGoogleEIEVADIDMC 2023DUPHAT 2024ESMC 2023INDEX Conferences & ExhibitionsLight of SakinaBONBIRDSouthpourDesertcartSelfShiparcab
The through-line

Most people do one part. I own the whole arc.

01 — Design

Make it feel right

Interfaces with intent — from luxury booking flows to AI dashboards.

02 — Build

Make it work

I ship the real thing, designed and developed end to end.

03 — Test

Make it hold up

QA on apps used by millions. I find what breaks before users do.

Flagship · Paid Performance
Ads that pay for themselves.

Full-funnel Google & Meta campaigns — strategy, creative, launch and relentless weekly optimisation. We build the ads, wire the tracking, and drive cost-per-lead down so spend turns into booked business.

Google

Search & Performance Max

Capture high-intent demand the moment people search for your service.

Meta

Facebook & Instagram

Prospecting + retargeting funnels that create demand and re-engage warm leads.

Creative

Ad creative in-house

Scroll-stopping static & motion built by our design team — tested and iterated.

Tracking

Pixels & conversions

Proper event tracking so every dirham is measured to real outcomes.

Optimise

Weekly optimisation

Budgets, audiences and creative tuned every week — never set-and-forget.

Report

Transparent reporting

Clear dashboards: spend, leads, cost-per-lead and what we changed and why.

200+Leads / monthSelected campaigns
AED 25–120Cost per leadRange varies by market
AED 250K+Ad spend managedAcross growth work
Book an ads strategy call →
Platforms:Google Ads logoMeta logoInstagram logoFacebook logo
Flagship · LinkedIn Automation
Your pipeline, on autopilot.

Targeted LinkedIn outreach at scale — with or without AI personalisation. We define your ideal customer, run multi-step sequences, and feed qualified replies straight into your CRM or WhatsApp. Fully managed, on your brand.

Target

ICP & list building

Pinpoint the exact titles, industries and regions worth reaching.

Sequence

Multi-step outreach

Connection, follow-ups and nurture cadences that get replies, not blocks.

AI

AI personalisation

Messages tailored per prospect — human-sounding, on-brand, at volume.

Inbox

Reply management

We watch the inbox, qualify interest and book the meeting.

Handoff

CRM & WhatsApp sync

Hot leads flow into your BizOS CRM or WhatsApp the moment they raise a hand.

Safe

Account-safe limits

Sensible daily limits and warm-up so your profile stays healthy.

1,000+Connections / monthAccount-safe pacing
8–18%Positive reply rateDepends on ICP & offer
10–15Qualified meetings / monthFor managed campaigns
Book a LinkedIn growth call →
Platform:LinkedIn logo
01
01Selected Work

Real products, shipped — for my own ventures and for clients. Scroll through, and picture yours here.

● Live call
VYZR Voice
AI agent · handling inbound
"Hi! I'd like to book an AC service for tomorrow."
Booked for 10 AM — confirmation sent on WhatsApp ✓
Founder & CTOProductVoice AI
VYZR AI

Voice AI & WhatsApp automation that answers, books and follows up — built for HVAC, real estate & home services.

RoleFounder & CTO
StatusLive in production
vyzr.ai →
02
vyzr.ai website
Web DesignDevelopmentBrand
VYZR AI — Website

I designed and built vyzr.ai — the product site for my own AI studio: brand, messaging and a fast, conversion-focused build.

RoleDesign & development
StatusLive
Visit vyzr.ai →
03
BizOS landing
UX/UIDevelopmentAI SaaS
BizOS

The CRM that builds itself — AI configures a full CRM, finance & WhatsApp suite by industry in 12 minutes, not 8 weeks.

RoleDesign & development
StatusLive · UAE & India
biz-os.co →
04
ELITE luxury booking app UI
UX/UI DesignConceptMobile
ELITE

A luxury ride & personal-protection booking concept — I designed the full high-end flow: auth, live map booking, tiered selection. Power. Privacy. Precision.

RoleUX/UI design
TypeDesign concept

Illustrative of my method — how I work a brief like this, not specific client files.

01Discover

Goals, constraints, competitor & pattern scan.

02Personas

Who we serve and what they actually need.

03Journey

Map the path, find the friction points.

04Lo-fi

Fast wireframes to test structure early.

05Hi-fi

Brand, hierarchy and polish applied.

06Prototype

Clickable flow you can feel before build.

07Test

Validate, refine, then hand to build & QA.

Personas I'd design for

P
The Principal
High-net-worth rider

Wants discretion, speed and total control — booking should feel effortless and private.

S
The Security Lead
Books on behalf

Needs vetted drivers, clear routes and reliability they can stake a reputation on.

Journey map — booking under pressure

Discover Awareness Friction Aha Convert Loyal

Lo-fi → Hi-fi → Prototype

Lo-fi wireframe

Structure first: auth, map booking, tier select — proven before any visuals.

Hi-fi design

Dark, premium palette; type hierarchy that signals trust and exclusivity.

Prototype

Tap-through of the full ride flow — pacing and confidence tested before build.

05
Zafar Advisory site
Web DevBrand siteLinkedIn Automation
Zafar Integrated Systems

A bold editorial site for a 27-year QHSSE & risk practice (credits include FIFA World Cup 2022 & Red Sea Global) — plus structured LinkedIn outreach to reach the right contacts.

RoleDesign & development
StackReact · Cloudflare
View live →
06
Zain Middle East Properties — Instagram profile
Zain Middle East Properties — Instagram feed
Voice AIWhatsApp AISocial Media
Zain Middle East Properties

Abu Dhabi real estate. We gave them an AI voice agent and WhatsApp API automation that capture and qualify leads 24/7 — then built and ran the social presence you see here.

RoleVYZR · delivered
ChannelsVoice · WhatsApp · Social
Live@znmep
See it live on Instagram →
07
Topex Shippingonline
WhatsApp APIAutomation
Topex Shipping Services

Shipping & logistics. We integrated the WhatsApp Business API to streamline customer communication and operational updates.

RoleVYZR · delivered
ChannelWhatsApp API
08
UX/UIFintechRegTech
DX Compliance

An AML platform for real-time transaction monitoring & case management. I designed the interface — turning dense financial-crime data into clear, decision-ready screens.

RoleWeb / UI design
SurfacesCase overview · MLRO · Leadership
DX Compliance case overviewDX Compliance clustersDX Compliance leadership viewDX Compliance case managerDX Compliance MLRO dashboard
09
UX/UI DesignPrototypeMarketplace
cars&bids

A car-auction experience reimagined — an interactive prototype covering the homepage, live auctions, listings & full vehicle detail with bidding.

RoleUX/UI design
TypeFigma prototype
View prototype →
cars&bids homepagecars&bids auctions listingcars&bids vehicle detailcars&bids auction

Illustrative of my method — how I work a brief like this, not specific client files.

01Discover

Goals, constraints, competitor & pattern scan.

02Personas

Who we serve and what they actually need.

03Journey

Map the path, find the friction points.

04Lo-fi

Fast wireframes to test structure early.

05Hi-fi

Brand, hierarchy and polish applied.

06Prototype

Clickable flow you can feel before build.

07Test

Validate, refine, then hand to build & QA.

Personas I'd design for

C
The Collector
Buys rare cars

Wants provenance, detail and trust — needs to believe the listing before bidding.

F
The Flipper
Fast, frequent bidder

Wants speed, live status and alerts — every extra tap is a lost bid.

Journey map — from browse to winning bid

Discover Awareness Friction Aha Convert Loyal

Lo-fi → Hi-fi → Prototype

Lo-fi wireframe

Wireframe the auction grid, listing and bid flow — clarity over decoration.

Hi-fi design

Confident type, live-status cues and a bidding CTA that never gets lost.

Prototype

Clickable auction-to-bid path, validated for speed and zero confusion.

10
10Product · Government
ProductMobileGov

RTA On Demand

Dubai RTA's on-demand bus service — riders set a pickup, get matched to a nearby vehicle and track it live. I worked on the product: booking flow, live ride tracking and the map experience.

Role · Product
RTA On Demand confirm locationRTA On Demand book rideRTA On Demand live tracking
11
11Product · Sports
AppData vizAR / EN

EIEV

Emirates International Endurance Village — the app for live endurance-racing results, horse & rider records, gate-by-gate splits and rider-performance charts. Built bilingual for the UAE equestrian scene.

Role · App / Product
EIEV welcomeEIEV rides homeEIEV rider performance chartEIEV gate splits
Featured Service · Growth
Google AdsMeta AdsFull-funnel
Ads that pay
for themselves.

Google & Meta campaigns engineered for return, not vanity. We handle strategy, creative, tracking and the daily optimisation that turns spend into booked revenue.

200+Leads / monthSelected campaigns
AED 25–120Cost per leadRange varies by market
AED 250K+Ad spend managedAcross growth work

What you get: account audit, conversion & pixel tracking, scroll-stopping ad creative, audience & retargeting strategy, A/B testing and a clear weekly report — plus AI to scale what works.

Get an ads game-plan →
Campaign performanceLive
250K+
AED ad spend managed across growth work
Google SearchPerformance MaxMeta Advantage+Retargeting
01Audit

Account, tracking & funnel health-check.

02Creative

Hooks, copy & visuals built to convert.

03Launch

Structured campaigns, clean conversion tracking.

04Optimise

Daily tuning on what actually drives leads.

05Scale

Pour budget into winners, cut the rest.

Featured Service · Growth
Outreach sequenceAI-personalised
1
ConnectTargeted invite to your exact ICP — no spray-and-pray.
2
OpenAI-written first message that reads human and on-brand.
3
Follow-upMulti-step sequence that nudges without nagging.
4
ReplyWarm replies routed straight to you — or your BizOS CRM.
BookedQualified call lands on your calendar.
LinkedIn AutomationWith & without AILead-gen
A pipeline that
fills itself.

Done-for-you LinkedIn outreach that targets your ideal buyers, personalises every message with AI, and books qualified calls — while you stay focused on closing.

1,000+Connections / monthAccount-safe outreach
8–18%Positive reply rateQualified conversations
10–15Qualified meetings / monthManaged campaigns

ICP targeting, list building, multi-step sequences, AI personalisation, reply handling and CRM sync — fully managed. Available white-labelled for agencies.

Build my LinkedIn engine →
01ICP

Define exactly who you want to reach.

02List

Build & verify a clean prospect list.

03Sequence

Connection + multi-touch message flow.

04Personalise

AI tailors each message at scale.

05Book

Replies & meetings land in your CRM.

12
12Creative & Brand
Creative that earns the click.

Brand, social and campaign design for brands across the UAE — built to sell, not just to look pretty. Tap any piece to enlarge.

13QA & Testing

I test products used by millions.

Google Translate Speak taskGoogle Translate Speak conversationGoogle Translate Speak recording
AIFunctional QA

Google Translate — Speak (Beta)

Functional QA on Google's AI conversation-practice feature. I tested live speaking flows, task completion and edge cases across languages — with recorded test sessions.

Role · QA tester
QA AuditSEO

Selfship

A full QA & SEO audit of a cross-border shopping platform — Lighthouse & GTmetrix scoring, then a screen-by-screen user-journey teardown flagging misleading icons, currency inconsistencies and unclear CTAs.

Role · QA & SEO analysis
Selfship Lighthouse and GTmetrix scoresSelfship user-journey findings
Audit scope
PerformanceLighthouse · GTmetrix
On-page SEOMeta · headings · indexing
User journeyScreen-by-screen teardown
DeliverablePrioritised fix list
Report & screenshots available on request
QA AuditSEO

Desertcart.ae

A full QA & SEO audit of the cross-border marketplace — Lighthouse & GTmetrix performance scoring, an on-page SEO review, and a screen-by-screen user-journey teardown delivered as a clear, prioritised, fix-ready report.

Role · QA & SEO analysis
Telecom · App QA

Du App

QA on a UAE telecom flagship — high-traffic consumer app validation.

QA tester
More on request

+ More QA

Additional testing & analysis work — happy to share reports on a call.

QA / analysis
How I work

Find it first

Functional, edge-case & SEO testing with clear, prioritised reports.

Process
14How I Work
I prototype before I pitch.

No hard sell. I consult first, tell you the honest right move — even if it's not the biggest invoice — then prototype it so you can see it before you commit. Trust first, build second.

01

Consult

We talk through the real problem, goals and constraints before a line of code.

02

Advise

Honest direction on what to build, what to skip, and what it'll actually take.

03

Prototype

You see a working prototype and feel the product before you commit to the build.

04

Build & ship

Design, develop, test, document — delivered and proven, with my team behind it.

15Capabilities
Everything your product needs — in one place.

From the first wireframe to the last bug report. Whatever the scope, you've come to the right spot.

01

Voice AI

Inbound & outbound AI voice agents that answer, qualify, book and follow up.

02

Chatbots

Site & app assistants trained on your business — not generic canned scripts.

03

WhatsApp API + AI

WhatsApp Business API wired to AI: instant replies, reminders & lead capture.

04 ★

LinkedIn Automation

Outreach & lead-gen on LinkedIn — with or without AI personalisation.

05

Websites, Apps & Landing Pages

Designed and developed end to end — fast, responsive, production-grade.

06

UX/UI Design & Creatives

Interfaces with intent, plus brand creatives, social and ad design.

07

Social Media

Content, scheduling and channel management that keeps your brand active.

08 ★

Google & Meta Ads

Paid campaigns built, launched and optimised across Google and Meta.

09

Testing & QA

Functional, edge-case & regression testing with clear, prioritised reports.

10

QA Audit & SEO

Full QA & SEO audits — Lighthouse/GTmetrix scoring and user-journey teardowns.

11

Custom CRM — BizOS

A self-configuring CRM, finance & WhatsApp suite tailored to your industry.

One engineer. A full team behind her.

I'm a seasoned, hands-on engineer — but I don't work alone. I lead a team of front-end & back-end engineers and designers, so any scope of work gets pulled off properly. You get one accountable point of contact, and the firepower of a studio.

FE Front-end engineers & designers
BE Back-end engineers
QA Testing & quality
HN Led by Heba, end to end
16AI & Automation
I don't just design AI — I build it.

Through VYZR, I ship production AI automation. Grab the brain and drag it around — hover any node to see what I can wire up for you.

⠿ drag the brain

Live demo · powered by VYZR

Let my AI call you.

Drop your number and VYZR's voice agent will ring you in seconds — so you can hear the kind of AI I build, not just read about it.

No spam. One call, just for you. Protected by Cloudflare Turnstile.
17Proof

By the numbers

AED 250K+Ad spend managedAcross growth work
200+Leads / monthSelected campaigns
10–15Qualified meetings / monthLinkedIn outreach
< 10 secAI reply timeAverage response

Selected early campaign & automation results. Performance varies by offer, budget, market, audience quality & tracking setup.

What clients say.
VYZR helped us respond to property enquiries faster across calls, WhatsApp and social, while keeping lead follow-up more structured and consistent.
Z
Zain Middle East Properties
Real Estate · Abu Dhabi
The WhatsApp automation made our enquiry handling smoother and helped us collect customer details without long back-and-forth conversations.
T
Topex Shipping Services
Shipping & Logistics
VYZR helped us build a more professional digital presence and start structured LinkedIn outreach, making it easier to reach the right business contacts consistently.
ZA
Zafar Integrated Systems
QHSSE & Risk Advisory
Certifications & Credentials
Claude 101
Anthropic
Issued 2026
AI Fluency: Framework & Foundations
Anthropic
In progress
Google Digital Marketing & E-commerce
Google · Coursera
Issued 2025
Python Fundamentals
Coursera
Issued Aug 2024
Product Management Fundamentals
Udacity
Issued Jan 2024
Cloud Application Developer — Explorer Award
IBM
Issued Aug 2020Show credential ↗

Let's make something.

Start with a conversation, not a contract. Book a quick call or send the project details straight to WhatsApp.

Click-to-WhatsApp Brief

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